Dafne Martinez - Vocalist and Guitarist

Website Design - Squarespace 7.1 Fluid Engine

Dafne Martínez is a vocalist and classically trained guitarist whose music blends cultural influences from across the globe. Based in Austin, she fuses technology with sound, creating immersive sonic experiences that explore self-discovery and transformation. Through her collaborations, Dafne invites listeners to journey through emotional landscapes, where music becomes a powerful tool for connection and evolution.

She wanted a design that prioritized promoting her newest releases, building her email list, and sharing her story to her fans and potential collaboration partners.

“Visitors should feel inspired, curious, and empowered, as though they are embarking on a sonic adventure of self-exploration. The design and content should create a sense of welcoming openness, where they can connect with my music on a deeper, emotional level. It should feel both intimate and expansive, inviting them to explore new realms while connecting with universal themes of growth and transformation.


Here’s what Dafne had to say about her experience…

“You have no idea how happy I am with how it all turned out. So many people complimented me on it and I’m so beyond excited to see what else is going to come from it! I really liked how we did multiple feedback rounds and how patient and nonjudgmental you were with me throughout this creative journey to build this together too! It definitely was a vulnerable thing to do for myself and my purpose but all so worth it!! I also loved our chitchats in between about all the spiritual topics and common interests we enjoy definitely cherishing this friendship and collaboration with you forever!”


Strategy Meets Authenticity

  • Collaborative design process

  • Purple color pallette with pops of futuristic technology elements and spiritual af vibes

  • Focus on top 3 priorities Promoting her new releases, building an email list, and sharing her story.

  • Sections to increase collaboration inquiries from other artists and fans

  • Basic SEO applied to all images, pages, & alt text

  • “Appears On” Section to boost credibility and share all her music

  • Email freebie section and subscriber pop-up to build email list

  • Custom designed timeline element for sharing her journey/biography

Here’s what else Dafne had to say…

Before working with Conscious AF Web Design, when it came to your website design you felt …

Overwhelmed AF

What kind of gains have you/do you expect to experience?

People will take me more serious to get more paid gigs. In the music world people are gonna want to always take advantage and try to have me work for free without realizing the years of experience I already have. Yes definitely building more confidence with this too in being vulnerable to put myself out there since I have a huge fear of being seen aka stage fright regardless of all the experience it still is something to continue to work through. Outcomes - more music creating with others and with myself. Sell my voice and my personality and put it in front of the right people who have the right intentions and see the value to invest in.

How do you expect the website to change your business or life?

It’s a huge ripple effect already!! But yeah mainly people will get to know me more and figure out how to reach out and collaborate with me and or book me for shows! Or any other fun artsy projects.

Now your website is completed, what are you looking forward to in the future?

To continue the journey of growing with it, be in engagement with it and inspire not only myself with creating but also others to do the same for themselves and show others that it is possible.

PORTFOLIO

My favorite style is colorful and bold, but I love using neutral pallets too! Ultimately we will choose a color scheme that matches your brand and personality! I’ll combine it with design best practices and accessibility to make it uniquely you!

Here’s what my clients are saying…